Product Visual Designer

Fawna is hiring a Product Visual Designer to extend its calm, editorial, and high-trust visual language across product storytelling, marketing, and selected in-product surfaces.

This is a craft-focused role for a designer who cares deeply about typography, layout, composition, and consistency. The work should make complex ideas feel simpler without relying on loud gradients, generic futuristic imagery, or decorative visual noise.

About Fawna

Fawna helps SaaS teams understand customer conversations across support tickets, chats, reviews, calls, and CRM notes. The product turns this information into themes, summaries, trends, and evidence-backed insights.

What this role will own

• Feature visuals and product storytelling graphics for website pages.

• Product mockups, launch assets, diagrams, and explanatory illustrations.

• Customer story imagery, blog graphics, social assets, and presentations.

• Interface details such as empty states, badges, icons, and lightweight illustrations.

• Reusable visual templates that improve speed without reducing quality.

• Consistent application of the brand across product, marketing, and sales touchpoints.

Typical projects

• Creating a visual system for a new product feature launch.

• Designing a simple diagram that explains how feedback moves through Fawna.

• Turning a product workflow into a refined marketing visual.

• Building a reusable case-study image template.

• Creating editorial illustrations for a research report or blog series.

• Refining iconography, empty states, or supporting graphics inside the product.

Design principles for this role

Strong visual work at Fawna should be:

• Clear: every element has a reason to exist.

• Calm: hierarchy and spacing do more work than decoration.

• Specific: visuals should explain Fawna’s product rather than resemble generic AI branding.

• Reusable: systems and templates should support future work.

• Production-aware: files should be easy to implement, export, and maintain.

The goal is not to make Fawna look futuristic. The goal is to make customer intelligence feel understandable, credible, and useful.

How the role collaborates

The Product Visual Designer will work closely with product design, marketing, engineering, and leadership. Projects may begin with a rough idea, a product workflow, or a written narrative. The designer will help define the best visual format and carry it through to production-ready assets.

What Fawna is looking for

• At least two years of experience in visual design, brand design, or product-adjacent design.

• A portfolio demonstrating typography, composition, hierarchy, and restraint.

• Strong Figma skills and confidence working with components and libraries.

• Ability to translate abstract workflows into understandable visuals.

• Excellent attention to detail across desktop and mobile layouts.

• Comfort receiving critique and improving work through iteration.

• Reliable organization and production-ready file preparation.

Helpful experience

• B2B SaaS, analytics, productivity, or AI products.

• Product mockups, diagrams, editorial illustration, or motion.

• Webflow-ready assets, SVG, Lottie, or lightweight animation.

• Presentation design, customer stories, or launch campaigns.

• Working within a mature or emerging design system.

What success looks like

In the first three months, the designer will learn the Fawna visual system, contribute to active launches, and improve several reusable asset patterns. Within six months, the company should have a more consistent visual language, stronger feature storytelling, and a faster process for creating high-quality assets.

What Fawna offers

• Competitive salary and flexible work setup.

• Remote-friendly collaboration with optional Berlin workspace access.

• Mentorship from experienced product and brand designers.

• A learning budget for courses, books, tools, and conferences.

• Ownership over a visible and growing part of the Fawna brand.

• Time and space to produce careful, high-quality work.

Interview process

• Introductory conversation about experience and visual interests.

• Portfolio review focused on craft, process, and decision-making.

• Short practical exercise or collaborative design session.

• Final conversation with product and marketing collaborators.

Applications should include a portfolio with examples of visual systems, product storytelling, editorial design, or polished SaaS work.